Bayou Road Business Association

Bayou Road is known for its fascinating history, and most importantly, for the sense of community and culture that emanates from it. Though an ongoing collaboration with the Bayou Road Business Association and Broad Community Connections in New Orleans, Isidor Studio has been leading ongoing design services to support this thriving Black business corridor.

Graphic developments include a new logo, website, street banners, and materials for Homefest—an annual street festival. At large, these efforts support the business corridor to celebrate its history while having the infrastructure to support coordinated communications, marketing, and advocacy. As developed through business feedback, the overall branding highlights the rich color and architecture of the businesses along the brick-street corridor. The selected typography plays off the iconic street tiles that adorn sidewalk intersections across the city. 

Bayou Road is regarded as one of the most historic roads in New Orleans. At its origins, Bayou Road served as the intersection of native trade routes connecting Bayou Saint John to the mouth of the Mississippi River. Since the turn of the 21st century, a significant group of African-American women-owned property and businesses along the corridor, establishing a community of women entrepreneurs that still holds strong today. To learn more about Bayou Road's history, click here.